ALYSSA JONES

As chair of the Human Rights Campaign (HRC) New England Marketing Communications committee, I oversaw the marketing campaigns for numerous HRC New England fundraising dinners. My goal was to create a New England and dinner-specific identity while adhering to the Human Rights Campaign's master brand standards. 

Featured here is a selection of dinner collateral from two of our multiple dinners that I designed and printed. These include mailed invitations, save the date cards, an 80+ page dinner program, thank you cards, menus, table numbers, web graphics, and on-site signage. In addition to the dinner collateral, I served as the primary person behind the social media strategy as well as the webmaster for over five years. I have since shifted to mentoring the committee consisting of designers and social media producers.